Selletto Pro vs Alura
Alura is a popular, beautifully designed, all-in-one platform for Etsy sellers, featuring product research, keywords, listing audits, a Chrome extension, and email marketing. Selletto Pro is built specifically as a downstream analytics and optimization proof engine: it optimizes the listings you have and mathematically proves which changes actually generated views and revenue. While Alura is fantastic for research, Selletto focuses on ROI-backed listing performance. Here is how they stack up side-by-side.
Alura pricing and features below were checked from public sources in August 2026. They change — verify current details on Alura's own site before deciding.
Pricing
Selletto Pro
- Free — $0Free forever — 1 shop, 25 AI credits/month
- Starter — $19/mo$15/mo billed annually · 14-day trial
- Pro — $49/mo$39/mo billed annually · 14-day trial
- Agency — $129/mo$99/mo billed annually · includes API access
Alura
- Free — $0Limited searches, Chrome extension
- Growth — $29/mo$19/mo billed annually · keyword tools, email marketing, analytics
- Professional — $49/mo$29/mo billed annually · unlimited tools, advanced features
Feature by feature
| Feature | Selletto Pro | Alura |
|---|---|---|
| Etsy search-volume estimates | —Deliberate — see the note below on why no tool has real Etsy volume data | ✓Estimated figures |
| Product/niche research (revenue estimates for any listing) | — | ✓Excellent product research tools and listing estimates via platform or extension |
| Keyword research | ~Competitor-aware tag intelligence for listings you own | ✓Strong keyword database and search volume estimates |
| AI listing optimization (titles/tags/descriptions) | ✓Credit-metered, applied directly to your listings | ~Listing helper templates and AI suggestions |
| Revenue & traffic analytics for your shop | ✓Synced from your shop via official API — actuals, not estimates | ✓Includes Alura Financials for real-time shop performance |
| Email marketing | — | ✓Alura Email for messaging Etsy customers (on paid plans) |
| Optimization ROI tracking (before/after proof per change) | ✓Applied suggestions tracked against measured views, favorites, and revenue | — |
| A/B testing with statistical significance | ✓Temporal lift measurement with p-values and confidence intervals | — |
| Cohort & repeat-buyer analysis | ✓ | — |
| Bulk edits pushed to Etsy (prices, tags, AI passes) | ✓Via Etsy's official API | — |
| Public developer API | ✓Agency tier | — |
| Chrome extension | —We operate exclusively through Etsy's official API under a commercial agreement | ✓Chrome extension for analyzing listings and shops on Etsy |
| Free plan | ✓Free forever, 25 AI credits/month | ✓Free plan with 10 lookups per month |
✓ full support · ~ partial · — not offered
About search-volume numbers
An honest note that applies to every tool in this category, including ours: no third-party tool has real Etsy search-volume data. Etsy does not publish it or expose it via API — every “searches per month” figure in any third-party tool is a modeled estimate. Etsy sells the real numbers itself through Marketplace Insights (unlimited with Etsy Plus, $10/month). Selletto deliberately does not show estimated search volume; we focus on what happens after you optimize — measured changes in your own views, favorites, and revenue. If search-volume estimates are central to your workflow, the tools on this page provide them and we do not.
Where Alura is stronger
- Product research is a major strength: Alura provides robust estimated sales and revenue data for any listing on Etsy via their platform or extension.
- The Chrome extension workflow is very slick, providing instant, inline analysis of Etsy search results and individual shop pages as you browse.
- Alura Email is built-in and designed to automate review requests and follow up with buyers.
- A modern, polished, and highly intuitive user interface.
Where Selletto Pro is stronger
- Optimization with proof: Selletto tracks every single listing change you make and correlates it over 7-30 days with real views, favorites, and revenue, proving what worked.
- Statistical A/B testing: Scientific temporal lift measurement to determine if price or SEO changes actually improved sales.
- Deeper customer intelligence: Advanced retention analysis, cohorts, and repeat buyer insights synced via the official API.
- Bulk operations: Fully integrated bulk updating of prices, categories, and tags directly to Etsy in batches.
Choose Alura if…
- You are in the product discovery phase and want to see estimated revenues of competitors.
- You want an integrated email marketing tool to collect reviews and message buyers.
- You prefer a browser-extension workflow while doing product research on Etsy.
Choose Selletto Pro if…
- Your catalog is already live, and you need to optimize it and mathematically verify your edits generated revenue.
- You want to run structured A/B tests on listing titles, tags, or pricing.
- You need a public developer API or bulk operations for agency/multi-shop management.
The honest verdict
Alura excels upstream at finding what to sell and managing buyer email follow-ups. Selletto Pro excels downstream at optimizing what is already in your store and proving the ROI of every change. With both offering solid free entry points, they can easily co-exist: use Alura's Chrome extension to research niches, and use Selletto Pro to run A/B tests and track optimization revenue.